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ALPS RD. & COUTURE Plus The Mall Says It All…


While browsing around the city in Athens, I find that the stores that will keep all fashion lovers connected to the major fashion markets and the up and coming and the celebrity style are the stores that carry the brand names and the looks that are known world wide.
So where can we find these looks in Athens? They are actually all over Athens from Heery’s downtown to Macy’s and Belks at the Athens Mall. The fashion of today is also found on a street in Athens called Alps Rd in a location called Colonial Beechwood Promenade.

I love this place. You can spend hours here and not leave empty handed. Let’s see what’s happening at the stores in Colonial Beechwood Promenade this week.

We will begin with the colors for the season that are causing an uproar with shoppers in a good way. In the prints at Chico’s it’s Zebra verses Leopard. In solids Chico’s is splashing the racks with colors that include a lot of black, where their travelers collection unfolds with a variety of blues, grays, reds and a continual theme is the black and gold.

At TJ Maxx this season of colors is all about the full spectrum of the rainbow. Their clothing is bursting with colors, which allows women to mix and match pieces to the wardrobe they already have.

Belks is staying true to their unique signature with the reds,purples, greens, different hues of blue and there’s the blacks and browns. Belks has strongly embraced the season. I can feel autumn when I walk into belks because of the warmth of the colors and the abundance of sweaters.


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